Wednesday, July 30, 2008 | Boston, MA

Your customers are speaking. Are you listening?

We all know that the customer is always right. But how do you act upon that information if you don’t know what products and services the customer wants?

Spend a day with us, and walk away with strategies that will last a professional lifetime.

You’ll work with Isometric Solutions’ Rob Reul as well as Leo Wright and Mary Loveless from the JMP business unit of SAS. The day’s agenda will be tailored to your needs, designed to help you tailor your products and services to meet your customers’ needs. Among other things, you’ll learn:

• How to use trade-off analysis to examine the relative importance of a product’s or service’s various features.
• How to advance VOC efforts using key driver analytics and marketing conjoint experiments.
• How to construct VOC research to facilitate key driver isolation and conjoint marketing experiments to compare the relative worth of increasing performance of differing aspects of businesses.
• How the results of conjoint marketing experiments can help you optimize market pricing to maximize profit while delivering required levels of performance.

Space is limited. Sign up now!

Agenda*

Time	Event
8:30 am	Registration and Continental Breakfast	Register
9:00 am	Welcome and General Session
9:15 am	Trading Performance for Profit Rob Reul, Isometric Solutions, Inc.
10:10 am	Break
10:15 am	Striving for Industry Leadership Leo Wright, JMP
11:00 am	How to Design Optimal Product Offerings with Conjoint Analysis Leo Wright, JMP
12:15 pm	Networking Lunch
1:00 pm	Basics of JMP Visual Analytics Mary Loveless, JMP
2:00 pm	Q & A with JMP Technical Experts
3:00 pm	Adjourn

* Agenda subject to change without notice.

Register Today

Date: Wednesday, July 30, 2008
Time: 8:30 a.m. - 3:00 p.m.
(Lunch included)
Cost: FREE

Location: Marriott Copley Place
110 Huntington Avenue
Boston, Massachusetts 02116

Register

EVENT AT A GLANCE

Who should attend? Market Research Professionals, Quality Professionals, Product Managers, Business Managers, and Customer Service Professionals

What industries are most relevant? Market research, entertainment, hotel, travel, retail, telecom, manufacturing…any industry that creates products and services

Why should you attend? Nobody should create products or services without first knowing what the market wants

What will you learn? How to design the right customer surveys, how to listen to the answers, and how to analyze that information for quick action